Saturday, March 31, 2007

Rated B for blog.

I just saw an ad for "Pathfinder". Two notes:

1. The German word for "Pathfinder" is "Pfadfinder", which is the name of their Boy Scouts. I imagine it's a lot less discriminatory over there than Penn and Teller make the BSA out to be.

2. At the end of the commercial, they mentioned that it was rated R for strong, brutal violence. I guess now that 300 has done so well, Hollywood has figured out how to turn legal requirements into advertising. I mean, when was the last time you heard of a movie explicitly stating the reasons it got its MPAA rating? And even then, was it declared proudly, or rushed over, as you would with any embarrassment? Something to think about.

0 Comments:

Post a Comment

<< Home